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WELCOME TO
Super3io®
Natural intelligence.
Human values.
In this age of Artificial Intelligence and Big Data, Super3io wants to rejuvenate natural intelligence and reawaken human values—
one personality at a time.
About theory
A world's first in 2,400 years of personality psychology and philosophy.
Personality types assessment has become an indispensable tool in Human Resources and for individuals who are interested in personal development. There are, however, four key interconnected problems in contemporary personality psychology: (1) Reliance on empirical methods at the expense of (sound) theory. (2) Absence of theoretical substrate to ground and structure taxonomical factor counts (due to (1)). (3) Gordon Allport's famous question—'what is the basic unit of personality?'—remains unanswered for over 90 years (Corr and Matthews 2009) (due to (1)). (4) Contemporary world-leading personality instruments assume an atheoretical 'dualism' that places 'opposing' traits at bipolar ends of a same continuum.
Super3io® Integrative Psychometrics (S3IP) deploys a three-pronged empirical, logical, and ethical validation; hence, assuming a more well-rounded philosophical approach—drawing on cross-disciplinary resources that span over 2,000 years of psychological studies.This led to groundbreaking insights on Allport's 'basic unit of personality', which in turn paves the way toward a world's first theoretically structured taxonomy in 2,400 years.
KEY MILESTONES:
1st
TAXONOMIC theory in 2,400 years of personality psychology and philosophy.
81
UNPRECEDENTED personality inventories.
1,695
VALUES and motivations in the common language reduced to nine factors and three neuropsychological species.
7+
YEARS research and development.
4
THEORETICAL breakthroughs.
1-
STOP psychometric system that identifies traits, strengths, and core motivations—a world's first.
About theorist
Super3io® lies at various intersections: between philosophy and psychology; and between the academic fields and commercial practices.

WILL CHONG
Principal | Creator of Super3io
Will Chong holds a research master's (M.A.Res) degree in philosophy awarded by Manchester Metropolitan University. His research lies at the intersection of philosophical ethics and motivational psychology—culminating at a convergent theory between nature and value. His 20-year creative, strategic, and consulting practice had served multiple sectors—including multinational brands such as BlackBerry, Mercedes-Benz, Microsoft, and Singapore Airlines.
About Super3io
The 'super' and 'trio' in natural behavior.
'Super3io' (meaning, and pronounced as, 'super-trio') refers to the trio of emotive, mental, and autonomic supertypes. The term 'supertype' denotes both the fundamental Archimedean point in each of the basic types and the taxonomical hierarchy of the types (as opposed to 'subtype'). The term 'super' is also a philosophic notion that consists of several imports: (1) It refers to the human consciousness with the capacity to create phenomenal realities from their physical existence and environment—'super' refers to the unique human creativity (e.g. Harari 2011). (2) 'Super' is also (loosely) associated with the German term 'übermensch', the 'super-man', which embodies Nietzsche's philosophy of self-actualization (Nietzsche 1883). (3) 'Ethical supervenience' is an 'almost universally acknowledged' thesis amongst philosophers; it refers to values—which are the basic units of each of Super3io types and personalities—as 'supervenient' on (human) nature (McLaughlin and Bennett 2021; McPherson 2021; Moore 1903).
About company
We are located at the melting pot of diverse cultures—an ideal locale for personality studies.
Super3io is a (private) limited liability company incorporated in Singapore (regd. 202142307W). 'Super3io' is an international trademark for Super3io® Integrative Psychometrics (S3IP), the original theory and psychometrics of Triune Personality developed and distributed worldwide by Super3io Limited Liability Company.
11 North Buona Vista Drive, The Metropolis, Level 8, Singapore 138589
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